Lowell's in London my friends, but I was able to catch up with her via the mystical powers of Skype. Over the 45 minutes we chatted together, I discovered she's a strong minded women who is paving her own path in the music industry. But wait.... Stop! what is the industry? Who's making the decisions up there in musical production heaven? After talking to Lowell and getting the big picture of how difficult it is to make it in this industry, I realized how hard is it for artists to reach the public and get heard - we're missing out on so many quality artists. Lowell stated that "the industry is pretty useless. What people want is not at all what record labels want, or at least the major record labels are really out of touch with what fans want to hear." Lowell explained that nowadays popular music is distributed by record labels whereas fifteen years ago the fans were in control of distribution. Back then people loved the broadcast culture and bands were making money on sales, records, etc. Lowell stated "let me put it this way if you have money it doesn't make it easier but its impossible if you don’t have money." With her manager being the sole promoter of her music it's difficult for waiting ears to get a hold of Lowell's songs (despite how wickedly awesome they are). When asked if Lowell has the inclination to sign with a record label she said yes. She explained why she found it beneficial to be an independent musician prior to signing with a record label. "You need to establish your own identify before someone comes along and tells you what you’re going to be or what you’re going to be great as." Lowell's defined her style outside of the blonde female stereotype. She explained that "people are really comfortable with women singing really pretty songs. We constantly get boxed into this thing of you’re the next Adele, or you’re the next I don’t know and I don’t care. They’re not even listening to the music; they’re just looking at me and saying she’s a girl and she can sing. She should sit down at the piano and play music. A label might not see what you can truly do until you've done it. I listen mostly to male artists and I feel my music mimics more of those artists than the others." Lowell laughed when I tried to say that her music could be described as unique, because she feels it isn't necessarily unique but that its its own thing. "I'm a little left of center and as a female I get categorized as Adele or Florence and the Machine. I don’t think I'm unique at all; I don’t listen to those people at all. I have a friend who's' a little left of center, indie and black so he’s immediately gets compared to Block Party . That’s all that I find funny; its not a pride thing."
You may be asking what's Lowell's story? What are her passions and day to day adventures? I can assure you that Lowell is heavy into music making and its her job, hobby and love. Lowell expressed she has "inner pressure to always be doing something and making music." She made her first EP with the Scandinavian group Apparatjik and she has performed several shows with the them. Lowell described Apparatjik with fond words and I could see her admiration for their talented work. The group is well known for their big visuals and performance theatrics; they choose to do elaborate shows but less often. Lowell aligned with the idea that "sometimes when you do shows everyday you forget to make them spectacular." Lowell described her own shows as more stripped down and about the music. She is currently planning to build a band which would feature a drummer/sound engineer, basest, guitarist and herself. This would essentially make her sound bigger and have more brains behind fine tuning her songs; which Lowell explained is her most dreaded part of music production. She joked about the desire to have her tracks edit themselves, so she could avoid all the extra grind in the studio.
I was curious who Lowell looks up to in the music world and she stated she really vibes with is Chad VanGaalen. She expressed admiration for his talent and nonchalant attitude towards lacking an international following. I would say Lowell has a similar attitude as Mr. VanGaalen since her talents vastly outnumber her fame. In July, Lowell created a 6 day performance piece for a music festival she headlined in Norway, a big deal she immediately shrugged off. The piece featured her singing and while she looped her voice, she painted whatever she felt like alongside the music. I would have painted lots of cats, people fucking love cats. The synergistic exhibit was a great success. On August 15th Lowell played Pukkelpop, a music festival in Belgium which featured well known artists such as Eminem, Kendrick Lamar, Rudimental, James Blake, The XX, and whoever you can think of really.
Lowell has a special place in Calgary because she hosted a flood relief party to raise money for people affect by the devastation. Sled Island is Calgary's most anticipated music festival of the year and when it got cancelled Lowell put on her rain boots and created a block party with a generator amidst the chaos. Throughout the evening, she performed alongside other talented musicians who missed out on performing at Sled. Kudos to Lowell for organizing this event and still allowing the performers to connect with the people of Calgary. What's next for Lowell? World domination in the musical genre of her choice? I think so! Power to you Lowell and Ladywood is a big fan. Not only because of your music but because you are pretty darn cool as well.
Featured below is Lowell at the Norwegian festival 'Go with the Flo'
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